You always look cheap

I used to do typesetting and graphic design to supplement my meagre research stipend as I liked paying rent and eating on a regular basis which presented me with frequent opportunity to giggle at Engrish. I often helped the restaurants and other frequent offenders of the Engrish to correct the usage on their menus and whatnot. I don't have to work a 2nd or 3rd job anymore but everytime I pass by the cleaners down the street that has You never looked expensive as the slogan in their window I have to resist the urge to go by and tell them that it doesn't mean what they likely think it means, e.g. You always look cheap rather than You only look expensive. Why didn't the sign painter catch this? Or is this some kind of Chinese laundry code that says, Don't use this shop, take clothes to Mme. Cho's instead. She give good deal and clean clothes.?

15 Apr 2002 at 13:30, Helsinki