Today we talk small Finnish

but only because we have to

The main Helsinki daily newspaper, The Helsingin Sanomat, has an ad on the cover page every day but today it carried an exceptional ad. Above the type "Today we talk small Finnish" the page had several colourful illustrations each with a caption in English:

  • WEATHER: Sunlight is damaging and makes you old. In Finland the dangerous period lasts only a couple of months.
  • NATURE: There is a magical silence in Finnish nature. It can only be interrupted by a loud "WROOOOOM". Don't be scared, it is just another forthcoming Flying Finn.
  • TECHNOLOGY: Finland is not blessed with riches, so we have to be innovative. No wonder we are known as Europe's Silicon Valley.
  • SUPERSTARS: Santa Claus is Finnish. Do not trust fakes.
  • DEMOCRACY: Finnish women are the most beautiful in the world. Our prime minister is a woman and so is our president. And the men are....Yes, we do have men.

It's always a good sign when people still have the ability to poke a little fun at themselves :)

star 1 May 2003 at 22:11, Helsinki

swirl

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