Forget the Colt45 get the Magnum!

I heard a commercial for a new product this afternoon making me run for google to confirm that it wasn't a joke. It's no joke, Heineken is offering 3-litre "magnums" of their, uh, beer this holiday season complete with gift box making it ideal for everyone on your holiday shopping list:

"Heineken will offer a limited edition 3-liter bottle shaped like a magnum of champagne this holiday season. The 3-liter bottle, which has test-marketed favorably in the Baltimore/Washington market, will be available for a limited time beginning next month. The 3-liter bottle comes in a special holiday gift box at an average retail price of $24.99."

What is interesting about the success of their test market is that the area is mostly urban poor black, like St. Louis, where 40oz malt liquor is very popular. Apparently, since bigger is always better, Anheuser-Busch decided to double the pleasure of a 40-ounce and release an 80-ounce bottle of malt liquor goodness. :) Mmm...kickin' it with the homeys and a 3-litre bottle of brew is what the holidays were made for.

Can gallon jugs of Night Train adorned with a cheap red bow can be far behind?