The new face of holiday marketing

During the holidays this is not a message you would expect to see in the window of a retailer in a suburban shopping mall. It's like Wal*Mart turning customers away this time of year, the ones who haven't been trampled, and informing them that they shouldn't be buying into the crass commercialism of Christmas. :) I wonder if there is a misunderstanding in the meaning of "Cut the crap" since retailers really do like to sell you as much crap as you are willing to purchase during the holiday season.